Sunday, February 1, 2009

Superbowl

First off, I hope I don't offend any die-hard superbowl fans out there. But if there is anything more romanticized than the media frenzy surrounding one single football game, I would be highly amused (among other things).
I sat and watched what used to be a great display of sportsmanship and athleticism turned into product after product thrown at me in so many ways they begin to lose their uniqueness. The game itself seems to have become just another opportunity for crazy, out-of-the-box marketing schemes (which I guess must be working considering how much these companies pay per commercial).
Maybe I'm going crazy, but lately I've been a bit put off by the fact that many viewers watch the superbowl simply for the commercials. Now I've got to give some credit to these genius marketeers, who no longer have to break a sweat over getting their product's name out to the public. They have instead found a way to have potential customers flock by the millions to their T.V. and actually look forward to hearing what new kind of car they can't afford, or what new drinks still actually taste the same.
So I'm actually trying to speak for the football fan, and maybe there are still a few out there, who actually wants to watch an hour-long game in an hour and not feel the consequences of a nation overly romanticizing a single sporting event.

1 comment:

Mr. Lawler said...

Great topic, Harry. Are there any particular commercials or parts of the hoopla surrounding the game that caught your attention specifically?